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WHAT DOES 3in4NeedMore MEAN?
3in4NeedMore is a national campaign to raise awareness of the importance of planning for long-term care needs.
77% of Americans aged 30-65 think they should know more about LTCI than they currently do. That number increases to 81% for those aged 45-55 but is only 69% for those aged 55-65.
The age range is significant because those are the ages for the major purchases of the product. As well, nearly3 in 4 Americans need more information to make their decisions about planning for long term care, as roughly 70% of people over the age of 65 will eventually need some form of care.
One of the 4 goals of this campaign is to educate the public that while LTCI may not be for everyone, everyone does need a LTC plan. Read about the other goals at the campaign's website www.3in4NeedMore.com.
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